Buyers often understand what your product does—but struggle to understand why it matters financially. This creates a "value gap": prospects cannot visualise the tangible return your solution delivers, which results in stalled deals, price pushback and missed opportunities.

This challenge is reinforced by modern sales data: one of the top reasons deals are lost is a perceived lack of value, cited in over a third of failed opportunities according to recent industry research. In other words, value clarity isn't optional—it's essential.

A custom ROI (Return on Investment) and value selling calculator is designed specifically to close this gap.

It is far more than a spreadsheet or a simple plug-in. Interactive content consistently outperforms static content—buyers engage with it twice as often and convert at much higher rates, and the majority of B2B buyers find it far more effective for learning and evaluation. A calculator harnesses this behaviour by transforming your product's capabilities into a personalised financial narrative—clear, credible and immediately relevant.

At its core, the calculator follows the long-established principle behind the Economic Value to the Customer (EVC) model: a strategic, financial framework used by leading consultancies to quantify value. Where most companies fail to articulate their economic impact—only a small minority ever quantify their value propositions—a calculator gives you a rare competitive advantage.

More than mathematics, it is a communication asset. It builds trust, strengthens your value story, and gives buyers the financial clarity they need to move forward with confidence.

How Does It Work?

The Mechanics of Persuasion

A well-designed ROI & Value Selling Calculator doesn't merely compute numbers—it guides prospects through a persuasive, self-driven journey where they validate your value.

Step 1: Input Capture (The Personalisation Engine)

The process begins by gathering prospect-specific information—company size, current costs, operational inefficiencies, performance targets and more.

Using sliders, dropdowns and simple input fields, the experience feels intuitive rather than technical. The prospect becomes an active participant in shaping their own business case.

Step 2: The Value Model (Your Secret Sauce)

Behind the interface sits the algorithm that links your solution to measurable financial outcomes. It quantifies key pillars of value, such as:

Cost Savings: Time reductions, error reduction, and lower operational expenditure.
Revenue Growth: Conversion uplift, increased output and monetisable optimisations.
Risk Mitigation: Improved compliance, enhanced security, reduced downtime.

This approach follows the same logic as the EVC model—quantifying the economic impact of your solution so your differentiation becomes indisputable.

Step 3: The Instantaneous Result (The "Aha!" Moment)

With a single click, the calculator translates complex data into a clean, visual dashboard. Prospects see a clear comparison of their current state versus the future state with your solution.

This is where the financial benefit becomes unmistakable—and where the emotional shift happens. Buyers begin to feel that not moving forward incurs a greater cost.

Is My Business a Good Fit?

The Viability Checklist

Not every business needs a custom ROI & Value Selling Calculator—but if you recognise even a few of the following, you are almost certainly a strong candidate.

You're an ideal fit if your business:

Operates in a B2B or high-value B2C environment.
Experiences long sales cycles or frequent price objections.
Solves a problem with measurable, demonstrable outcomes—time, money, efficiency or risk reduction.
Competes in a crowded or commoditised market where differentiation is difficult.
Has sales teams who struggle to articulate complex or multi-layered value.

Industries That Benefit Most

SaaS, Enterprise Software, Marketing Agencies, Consultancy, Manufacturing, Financial Services, HR Tech.

If your prospects regularly ask, "What's the ROI?", this solution is built for you.

Proof in Practice: Real-World Use Cases & Success Stories

ROI calculators aren't theoretical. They consistently deliver measurable commercial impact.

Use Case 1: The SaaS Company

Challenge: A 60-day sales cycle and hesitation from customers about upgrading from a basic plan.
Solution: A calculator demonstrating time saved through automation and the revenue uplift from advanced features.
Result: Sales cycles reduced by over a third and upgrade conversions increased by half.

Use Case 2: The Marketing Agency

Challenge: Constant pressure to compete on price rather than value.
Solution: A calculator forecasting lead volumes, expected conversion rates and potential revenue impact.
Result: The agency justified premium pricing and secured three times more enterprise clients.

Use Case 3: The Enterprise IT Solution

Challenge: Justifying substantial upfront investment to a financially cautious C-suite.
Solution: A robust TCO and ROI model, factoring in IT labour savings, downtime prevention and security risk reduction.
Result: Sales teams gained a CFO-ready case, driving noticeably higher win rates on large deals.

Supercharging Your Sales Team

A well-crafted ROI & Value Selling Calculator becomes a high-leverage asset for sales teams. It enhances how value is communicated—and how prospects perceive it.

Builds Instant Credibility: Moves the conversation from "trust us" to "here is the evidence", grounded in clear data.
Shortens Sales Cycles: Neutralises the cost objection early by reframing the discussion around quantified value.
Creates a Powerful Talk Track: Provides a structured, outcome-driven narrative that keeps conversations aligned with what matters.
Qualifies Leads More Accurately: Those who interact with the calculator tend to be better informed, more serious and closer to purchase.

Driving High-Intent Traffic & Leads

These tools aren't just for sales—they're also high-performing marketing assets.

A Premier Gated Resource: Calculators attract highly qualified leads who are actively comparing solutions.
SEO Advantage: Search terms such as "[industry] ROI calculator" consistently draw high-intent organic traffic.
Transforms Paid Campaign Performance: Used as landing pages, calculators offer immediate, personalised value—drastically increasing conversion rates.
Highly Shareable: Prospects can share results internally with decision-makers, enabling champions to sell your solution for you.

Crucially, this aligns with modern buying behaviour: a significant majority of B2B buyers now prefer to self-educate digitally, making interactive, self-serve tools an essential advantage.

Why Partner with PromptCue?

Your Expert Guide, Not Just a Tool Provider

Selecting the right partner for such a high-impact asset is essential. With PromptCue, you're not just getting a tool—you're gaining a strategic ally who understands how to turn complex value into a persuasive business case.

We don't merely build calculators; we build financially grounded value propositions informed by proven frameworks like the EVC model and decades of commercial research.

A Collaborative, Strategic Process

Discovery Workshop: We explore your market, product and buyer motivations to identify the metrics that truly matter.

Custom Value Model Design: We design a financial engine that accurately reflects your impact: cost savings, revenue improvements, efficiency gains and risk reduction.

Beautiful, Intuitive UI/UX: Your calculator is not only accurate—it is enjoyable and convincing for prospects and sales teams to use.

Seamless Integration: Whether embedded on your website, connected to your CRM or integrated into your sales enablement tools, we ensure it fits naturally into your ecosystem.

Proven Expertise: Our calculators have directly accelerated sales cycles, increased deal sizes and improved close rates across multiple industries.

Don't just tell them, Show them the number